August 28, 2018
How we long for the good old days! That is the tone of some environmental industry leaders who are screaming bloody murder (literally, not figuratively) about the Interior Department’s interpretation of the Migratory Bird Treaty Act. One writer carped that “cruelty without consequence” is “the heart of the Trump era.” The new rule, she wrote, […]
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August 17, 2018
Advertising experts say fewer words are often more effective than lengthy descriptions. Some of the most famous ad campaigns have featured short slogans, such as “Got Milk?,” “King of Beers,” “Breakfast of Champions,” “Have it Your Way,” and even the single word “Uncola.” One of the most famous was the 1984 Wendy’s campaign featuring Clara […]
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